Flyer printing to incorporate QR codes?

Marketers that use the services of flyer printers may wish to use QR codes, following recent comments.

Companies that use flyer printing as part of their marketing strategy could benefit from incorporating quick response (QR codes) into their printed materials, it has been suggested.

Mike Gatti, executive director of the Retail Advertising and Marketing Association in the US, told the Houston Chronicle the use of QR codes on printed advertisements represents a bridge between traditional and new media.

He explained the bar codes take users to a company website when they take a picture of them on their phones, noting several large brands are beginning to use the method in their promotions.

Greg Sterling, contributing editor to Search Engine Land, added QR symbols are more popular in Europe and Japan than in the US at the moment, but he expects they will become pervasive in time.

Those that use flyers to market their products may also be interested in a report in the Chicago Tribune earlier this month, which stated the codes are set to be the next big thing in advertising.