After a dismal fourth-quarter report, Nokia could be in need of new marketing initiatives such as cheap flyers.
In a piece for marketing Week, Lara O'Reilly said the financial figures were "bleak", with profit down 21 per cent for the three months to December and full-year sales lower than in 2008, at the peak of the financial crisis.
However, she stated all is not lost for the company, as it has the brand recognition and operator relationships to turn its fortunes around.
But "it will need to move quickly before it gets left behind once again", Ms O'Reilly remarked, referring to the lacklustre performance of its Symbian operating system in comparison to the iPhone and Google's Android.
In fact, Nokia could benefit from adopting the Android system this year, she suggested.
The article follows a report in Marketing Magazine on Blue Nun's plans to relaunch its wines as contemporary drinks targeted to women aged between 35 and 55.
Posted by Phillip Hensley