How to get best value from your flyer

When deciding as to what to put on your flyersflyers most business owners ithink that the best option is to put the name of their company at the the top or use a large company logo.
The customers don't care what the company name is and they do not care what your logo looks like. They want to know what is in it for them and how your service or product can improve their life or business, geting the message right and the major selling points over is the name of the game in good flyer or leaflet design.