Business cards 'key' to successful networking

Business cards and other promotional items are a key part of networking successfully, one expert has suggested.

Speaking to the Financial Post, image service expert Lynne MacKay explained the items - which can be purchased from business card printers - are especially useful for entrepreneurs at industry events.

However, she noted there is an etiquette that must be followed with regards to the items, stating: "Never pass your card at the dinner table."

She also urged those looking to expand their company to not "hand out [their] business card off the bat".

"The goal is not to give your card; it's to get cards," Ms MacKay remarked, adding the best approach is for individuals to ask for one following a conversation and then offer theirs in return.

An increasing number of people may soon be seeking the services of business card printers, as recent research conducted for Hiscox revealed 23 per cent of students are either already running their own firm or considering setting one up.

Posted by Rachel North